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Marketing: An Introduction
Material type:
TextPublication details: Chennai Pearson 2024Edition: 13th edDescription: 669ISBN: - 9789332584471
- 658.8 G7911 M 401382
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CVV Institute of Science and Technology. | MBA | 658.8 G7911 M 401382 (Browse shelf(Opens below)) | Available | 401382 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.8 G7911 M 401382 (Browse shelf(Opens below)) | Available | 401383 |
Marketing An Intruduction shows students how customer value -creating it and capturing it -drives every effective marketing strategy .
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