Strategic Brand Management

By:

Kevin Lane Keller, Vanita Swaminathan, Ambi MG Parameswaram,Isaac C Jacob

Material type: Text

TextPublication details: Chennai Pearson 2024Edition: 5th edDescription: 642ISBN:

9789353946135

DDC classification:

658.4012 K518 S 401394

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Holdings
Item type	Current library	Collection	Call number	Status
Books	CVV Institute of Science and Technology.	MBA	658.4012 K518 S 401394 (Browse shelf(Opens below))	Available
Books	CVV Institute of Science and Technology.	MBA	658.4012 K518 S 401394 (Browse shelf(Opens below))	Available

Carefully curated content with a whole new chapter titled "Branding in the Digital Era" that provides a comprehensive overview of the major digital channels.

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