Marketing Issues in SMEs:
Neeraj Pandey
Marketing Issues in SMEs: Cases from India, - 1st ed. - New Delhi Pearson 2013 - 144
Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs.
9788131785058
Marketing research
658.8 N293 M / 102542
Marketing Issues in SMEs: Cases from India, - 1st ed. - New Delhi Pearson 2013 - 144
Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs.
9788131785058
Marketing research
658.8 N293 M / 102542