Marketing Issues in SMEs: (Record no. 35876)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131785058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 N293 M |
| Item number | 102542 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neeraj Pandey |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Issues in SMEs: |
| Remainder of title | Cases from India, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 144 |
| 500 ## - GENERAL NOTE | |
| General note | Small and medium enterprises (SMEs) dominate our market and contribute to almost half of India's manufacturing output. In spite of this, smaller organizations have often failed to a significant degree due to lack of market understanding of this sector. Marketing Issues in SMEs offers a comprehensive analysis of the challenges faced by SMEs in India and guides them to develop a coherent understanding of the required marketing strategies to avail better opportunities. This book is a compilation of ten case studies that highlight the entrepreneurial journeys from the real world. The intensive research and rigorous analyses is supported by a lively approach which provides valuable experience to students of marketing and upcoming entrepreneurs. |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gaganpreet Sigh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 17/04/2018 | 349.00 | 658.8 N293 M 102542 | 102542 | 17/04/2018 | Books |