Marketing management :
V S Ramaswamy
Marketing management : Global perspective Indian context English - 4th - New delhi Rajiv beri for macmillan 2010 - 872
This text is entering 4th edition. The previous three editions, with thirty reprints, have established it as a popular text on the subject for the MBA programmes of the universities and business schools in India.
Understanding marketing in a new perspective
Fundamentals of marketing
The marketing environment
9780230637290
Marketing--Management
658.8 V 1 R / 105794
Marketing management : Global perspective Indian context English - 4th - New delhi Rajiv beri for macmillan 2010 - 872
This text is entering 4th edition. The previous three editions, with thirty reprints, have established it as a popular text on the subject for the MBA programmes of the universities and business schools in India.
Understanding marketing in a new perspective
Fundamentals of marketing
The marketing environment
9780230637290
Marketing--Management
658.8 V 1 R / 105794