Marketing management : (Record no. 76923)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00733nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230637290 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 V 1 R |
| Item number | 105794 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | V S Ramaswamy |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | Global perspective Indian context |
| Medium | English |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New delhi |
| Name of publisher | Rajiv beri for macmillan |
| Date of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 872 |
| 500 ## - GENERAL NOTE | |
| General note | This text is entering 4th edition. The previous three editions, with thirty reprints, have established it as a popular text on the subject for the MBA programmes of the universities and business schools in India. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing in a new perspective<br/>Fundamentals of marketing<br/>The marketing environment |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 15/11/2018 | 585.00 | 658.8 V 1 R 105794 | 105794 | 15/11/2018 | Books |