Customer Relationship Management
Alok Kumar
Customer Relationship Management : Concepts & Application - Delhi Dreamtech Press 2007 - 350
he text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships
9788177226225
658.812 Al71 C
Customer Relationship Management : Concepts & Application - Delhi Dreamtech Press 2007 - 350
he text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships
9788177226225
658.812 Al71 C