Essentials of Services Marketing
Jochen Wirtz
Essentials of Services Marketing - 3rd ed. - Noida Pearson 2018 - 675
Offering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy
9789353435417
658.8 J584 E
Essentials of Services Marketing - 3rd ed. - Noida Pearson 2018 - 675
Offering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy
9789353435417
658.8 J584 E