Essentials of Services Marketing (Record no. 80845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00854nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353435417 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 J584 E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jochen Wirtz |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Services Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 675 |
| 500 ## - GENERAL NOTE | |
| General note | Offering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Christopher Lovelock |
| -- | Jayanta Chatterjee |
| -- | Gopal Das |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 04/03/2020 | 799.00 | 658.8 J584 E | 108321 | 04/03/2020 | Books |