Services marketing :Integrating Customer Focus Across the Firm
Valarie A. Zeithaml Mary Jo Bitner Dwanye D. Gremler Ajay Pandit
Services marketing :Integrating Customer Focus Across the Firm - Chennai Mc Graw Hill 2019 - 582
The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries
9789353160777
Service industries--Marketing
Customer services
Marketing
658.8 V23 S / 109373
Services marketing :Integrating Customer Focus Across the Firm - Chennai Mc Graw Hill 2019 - 582
The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries
9789353160777
Service industries--Marketing
Customer services
Marketing
658.8 V23 S / 109373