Services marketing (Record no. 81590)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01035nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353160777 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 V23 S |
| Item number | 109373 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Valarie A. Zeithaml |
| -- | Mary Jo Bitner |
| -- | Dwanye D. Gremler |
| -- | Ajay Pandit |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Remainder of title | :Integrating Customer Focus Across the Firm |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Chennai |
| Name of publisher | Mc Graw Hill |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 582 |
| 500 ## - GENERAL NOTE | |
| General note | The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries |
| 650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Service industries--Marketing |
| -- | Customer services |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 26/07/2022 | 3 | 1 | 658.8 V23 S 109373 | 109373 | 24/03/2025 | Books |