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विद्यया रक्षिता संस्कृतिः सर्वदा।
संस्कृतेर्मानवाः संस्कृता भूरिदा:।।
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Cultured people share abundantly.Swami Tejomayananda Founder – Chinmaya Vishwavidyapeeth
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L I B R A R Y   O P A C

International Marketing

Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham

International Marketing - 18th ed. - Chennai Mc Graw Hill Education(India) Pvt. Ltd. 2023 - 680

10 Indian cases includes in the book. New section on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.

9789389538243

658.848 P537 I / 401428
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