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International Marketing (Record no. 85043)

MARC details
000 -LEADER
fixed length control field	00603nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789389538243
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.848 P537 I
Item number	401428
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham
245 ## - TITLE STATEMENT
Title	International Marketing
250 ## - EDITION STATEMENT
Edition statement	18th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Chennai
Name of publisher	Mc Graw Hill Education(India) Pvt. Ltd.
Date of publication	2023
300 ## - PHYSICAL DESCRIPTION
Number of Pages	680
500 ## - GENERAL NOTE
General note	10 Indian cases includes in the book. New section on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Collection code	Home library	Current library	Date acquired	Source of acquisition	Purchase price	Full call number	Barcode	Date last seen	Koha item type
MBA	CVV Institute of Science and Technology.	CVV Institute of Science and Technology.	14/08/2024	Futura 281/30/3/2024	1000.00	658.848 P537 I 401428	401428	14/08/2024	Books
MBA	CVV Institute of Science and Technology.	CVV Institute of Science and Technology.	14/08/2024	Futura 281/30/3/2024	1000.00	658.848 P537 I 401428	401429	14/08/2024	Books
MBA	CVV Institute of Science and Technology.	CVV Institute of Science and Technology.	14/08/2024	Futura 281/30/3/2024	1000.00	658.848 P537 I 401428	401430	14/08/2024	Books