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The Choice Factory: 25 Behavioural Biases That Influence What We Buy

Richard Shottan

The Choice Factory: 25 Behavioural Biases That Influence What We Buy - Great Britain Harriman House Ltd. 2018 - 202

Voted #1 in the BBH World Cup of Advertising Books, 2018. Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.

ISBN: 9780857196095

Dewey Class. No.: 658.8342 R387 C / 403166

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