Lean, Ethical Business Communication / (Record no. 35999)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02399cam a22003617i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199031580 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/5 B517 L |
| Item number | 102625 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Binod Sundararajan |
| 245 10 - TITLE STATEMENT | |
| Title | Lean, Ethical Business Communication / |
| Statement of responsibility, etc. | Binod Sundararajan & Linda Macdonald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Oxford University Press |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 236 |
| Other physical details | illustrations ; |
| Accompanying material | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Lean, Ethical Business Communication shows students how a focus on five key elements - strategy, content, outcome, presentation, and ethics – generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company AFFORMS, the author helps students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing individual and corporate identities online. Practical and accessible, Lean, Ethical Business Communication helps students build the skills they need to become successful, confident communicators. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity<br/><br/> The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch<br/> Networking, Job Interviews and Follow Up<br/><br/><br/>PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION<br/><br/> Internal Informative Messaging<br/> Analysis and Argumentation<br/> Maintaining External Relationships with Business Letters<br/><br/><br/>PART THREE: REPORTS AND PRESENTATIONS<br/><br/> Persuasive Techniques for Short Reports<br/> Persuasive Techniques for Long Reports<br/> Persuasive Techniques for Short and Long Presentations<br/><br/><br/>PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA<br/><br/> Maintaining Corporate Identity and Managing Social Media<br/> |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Business communication |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Business communication |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Business ethics |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Macdonald, Linda, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 24/04/2018 | 595.00 | 658.45 B517 L 102625 | 102625 | 24/04/2018 | Books |