Lean, Ethical Business Communication shows students how a focus on five key elements - strategy, content, outcome, presentation, and ethics – generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company AFFORMS, the author helps students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing individual and corporate identities online. Practical and accessible, Lean, Ethical Business Communication helps students build the skills they need to become successful, confident communicators.

PART ONE: THE JOB SEARCH PROCESS - Creating and Maintaining Individual Identity

The Career Portfolio: Résumés, Cover Letters and the Elevator Pitch
Networking, Job Interviews and Follow Up


PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION

Internal Informative Messaging
Analysis and Argumentation
Maintaining External Relationships with Business Letters


PART THREE: REPORTS AND PRESENTATIONS

Persuasive Techniques for Short Reports
Persuasive Techniques for Long Reports
Persuasive Techniques for Short and Long Presentations


PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA

Maintaining Corporate Identity and Managing Social Media