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Retail Management (Record no. 36071)

MARC details
000 -LEADER
fixed length control field	nam a22 7a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789386873279
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.87 G3578 R
Item number	102668
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Gibson G Vedamani
245 ## - TITLE STATEMENT
Title	Retail Management
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	New Delhi
Name of publisher	Pearson
Date of publication	2018
300 ## - PHYSICAL DESCRIPTION
Number of Pages	419
500 ## - GENERAL NOTE
General note	Although retailing in its various formats has been in existence in our country from time immemorial, much<br/><br/>of it was confined to family or mom-and-pop stores. Now, various established business corporations are<br/><br/>busy setting up shop and retailing goods and services in every nook and corner of India. They have a<br/><br/>passion to be closer to consumers. At this time when the country's retailing business is going through<br/><br/>its phase of consolidation and modernization, there is a compelling need for those involved in retailing —<br/><br/>and those who intend to be involved — to comprehend this phenomenon systematically so that they can<br/><br/>practice it perfectly. Retail Management, 5e is an effort in this direction.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	SECTION 1<br/>Chapter 1 Introduction to Retailing<br/>Chapter 2 Trends in Retailing<br/>Chapter 3 Retail Economics<br/>Chapter 4 Retail Strategies<br/>Chapter 5 International Retailing<br/>Chapter 6 Retail Formats<br/>Chapter 7 Rural Retailing in India<br/>Chapter 8 Mall Management<br/>SECTION 2<br/>Chapter 9 Merchandise Planning<br/>Chapter 10 Buying in Retail<br/>Chapter 11 Category Management<br/>Chapter 12 Pricing Strategies<br/>Chapter 13 Private Labels<br/>Chapter 14 Supply Chain Management in Retailing<br/>SECTION 3<br/>Chapter 15 Store Planning, Store Design and Store Layout<br/>Chapter 16 Retail Location Management<br/>Chapter 17 Retail Store Operations<br/>Chapter 18 Retail Legislations and Taxation<br/>Chapter 19 Human Resource Management (HRM) in Retailing<br/>Chapter 20 Customer Service Management<br/>Chapter 21 Role of Personal Selling in Retailing<br/>SECTION 4<br/>Chapter 22 Consumer Behaviour<br/>Chapter 23 Retail Marketing and Advertising<br/>Chapter 24 Visual Merchandising and Displays<br/>Chapter 25 Franchising in Retailing<br/>Chapter 26 Retail Research<br/>SECTION 5<br/>Chapter 27 Retail Management Information Systems<br/>Chapter 28 Omnichannel Retailing<br/>Chapter 29 Online Retailing (E-Commerce)
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term	Retail trade--Management
650 ## - SUBJECT ADDED ENTRY -- TOPICAL TERM
Topical Term	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Collection code	Home library	Current library	Shelving location	Date acquired	Purchase price	Full call number	Barcode	Date last seen	Koha item type
Non-fiction	Prajna Pratishthanam Library	Prajna Pratishthanam Library	Management	27/04/2018	479.00	658.87 G3578 R 102668	102668	27/04/2018	Books
Non-fiction	Prajna Pratishthanam Library	Prajna Pratishthanam Library	Management	27/04/2018	479.00	658.87 G3578 R 102668	102669	27/04/2018	Books
	Prajna Pratishthanam Library	Prajna Pratishthanam Library	Management	27/04/2018	479.00	658.87 G3578 R 102668	102670	27/04/2018	Books