Business-to-Business Marketing : (Record no. 36117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01106cam a2200277 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131763308 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/04 R5408 M |
| Item number | 102713 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robert P. Vitale |
| 245 10 - TITLE STATEMENT | |
| Title | Business-to-Business Marketing : |
| Remainder of title | analysis and practice / |
| Statement of responsibility, etc. | Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi : |
| Name of publisher | Pearson, |
| Date of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 512 |
| Other physical details | ill. (some col.) ; |
| Accompanying material | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Business-to-Business Marketing<br/> Business-to-Business Environment: Customers, Organizations, and Markets<br/> Organizational Buying and Buyer Behavior<br/> The Legal and Regulatory Environment<br/> Concepts and Context Of Business Strategy<br/> Market Research and Competitive Analysis<br/> Segmenting, Targeting, and Positioning<br/> Developing the Product, Service, and Value of The Offering<br/> Innovation and Competitiveness<br/> Pricing in Business-to-Business Marketing<br/> Business Development and Planning<br/> Business-to-Business Selling Developing and Managing the Customer Relationship<br/> Business-to-Business Branding Creating and Fostering the Brand<br/> Channel Relationships and Supply Chains<br/> Communicating with the Market<br/> Business Ethics and Crisis Management Case Studies |
| 650 #0 - SUBJECT ADDED ENTRY -- TOPICAL TERM | |
| Topical Term | Industrial marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Giglierano, Joseph J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfoertsch, Waldemar. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Prajna Pratishthanam Library | Prajna Pratishthanam Library | Management | 04/05/2018 | 375.00 | 658.8/04 R5408 M 102713 | 102713 | 04/05/2018 | Books |