Business-to-Business Marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

By:

Robert P. Vitale

Contributor(s):

Material type: Text

TextPublication details: New Delhi : Pearson, 2011.Description: 512 ill. (some col.) ; 24 cmISBN:

9788131763308

Subject(s):

Industrial marketing

DDC classification:

658.8/04 R5408 M 102713

Contents:

Introduction to Business-to-Business Marketing Business-to-Business Environment: Customers, Organizations, and Markets Organizational Buying and Buyer Behavior The Legal and Regulatory Environment Concepts and Context Of Business Strategy Market Research and Competitive Analysis Segmenting, Targeting, and Positioning Developing the Product, Service, and Value of The Offering Innovation and Competitiveness Pricing in Business-to-Business Marketing Business Development and Planning Business-to-Business Selling Developing and Managing the Customer Relationship Business-to-Business Branding Creating and Fostering the Brand Channel Relationships and Supply Chains Communicating with the Market Business Ethics and Crisis Management Case Studies

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Prajna Pratishthanam Library Management	Non-fiction	658.8/04 R5408 M 102713 (Browse shelf(Opens below))	Available	102713

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

Introduction to Business-to-Business Marketing
Business-to-Business Environment: Customers, Organizations, and Markets
Organizational Buying and Buyer Behavior
The Legal and Regulatory Environment
Concepts and Context Of Business Strategy
Market Research and Competitive Analysis
Segmenting, Targeting, and Positioning
Developing the Product, Service, and Value of The Offering
Innovation and Competitiveness
Pricing in Business-to-Business Marketing
Business Development and Planning
Business-to-Business Selling Developing and Managing the Customer Relationship
Business-to-Business Branding Creating and Fostering the Brand
Channel Relationships and Supply Chains
Communicating with the Market
Business Ethics and Crisis Management Case Studies

There are no comments on this title.

to post a comment.

here