Relationship Marketing (Record no. 80878)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199580842 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 M3401 M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mark Godson |
| 245 ## - TITLE STATEMENT | |
| Title | Relationship Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | South Asia |
| Name of publisher | Oxford University Press |
| Date of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 361 |
| 500 ## - GENERAL NOTE | |
| General note | The text begins by looking at how and why relationship marketing originated, before exploring issues surrounding customer relationships. Consideration is given to topics such as customer satisfaction, retaining customers, customer loyalty, and customer relationship management. Part three discusses different types of relationships, such as e-relationships and supplier relationships, as well as considering both internal and external relationships. The text concludes with a section on the implications, both for organisations and for the future |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 06/03/2020 | 1 | 658.812 M3401 M | 108334 | 21/03/2024 | Books |