Relationship Marketing
Material type:
TextPublication details: South Asia Oxford University Press 2013Description: 361ISBN: - 9780199580842
- 658.812 M3401 M
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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Prajna Pratishthanam Library | 658.812 M3401 M (Browse shelf(Opens below)) | Available | 108334 |
The text begins by looking at how and why relationship marketing originated, before exploring issues surrounding customer relationships. Consideration is given to topics such as customer satisfaction, retaining customers, customer loyalty, and customer relationship management. Part three discusses different types of relationships, such as e-relationships and supplier relationships, as well as considering both internal and external relationships. The text concludes with a section on the implications, both for organisations and for the future
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