Entrepreneurship: New Venture Creation
Material type:
TextPublication details: New Delhi Pearson 2016Description: 553ISBN: - 9789332568730
- 658.11 D2803 E 102509
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Prajna Pratishthanam Library Management | Non-fiction | 658.11 D2803 E 102509 (Browse shelf(Opens below)) | Available | 102509 |
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| 658.049 Al119 I 102621 International Business : | 658.1/1 B8307 E 102503 Entrepreneurship : | 658.1 St437 O 102425 Organization Theory : | 658.11 D2803 E 102509 Entrepreneurship: New Venture Creation | 658.15/99 C4219 I 102799 International financial management / | 658.15/99 D2804 M 102801 Multinational Business Finance / | 658.15/99 T423 I 102808 International Financial Management / |
Entrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.
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