Marketing Research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash
Material type:
TextPublication details: New Delhi Pearson 2016Edition: 7th edDescription: 968 29 cmISBN: - 9780134734842
- 658.8/3 N1671 M 102682
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Prajna Pratishthanam Library Management | Non-fiction | 658.8/3 N1671 M 102682 (Browse shelf(Opens below)) | Available | 102682 | |
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Prajna Pratishthanam Library Management | Non-fiction | 658.8/3 N1671 M 102682 (Browse shelf(Opens below)) | Available | 102683 | |
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Books
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Prajna Pratishthanam Library Management | Non-fiction | 658.8/3 N1671 M 102682 (Browse shelf(Opens below)) | Available | 102684 |
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| 658.5 St437 F 102536 The Fundamentals of Production Planning and Control / | 658.8/04 R5408 M 102713 Business-to-Business Marketing : | 658.8/12 J313 C 103966 Customer Relationship Management : | 658.8/3 N1671 M 102682 Marketing Research : | 658.8/3 N1671 M 102682 Marketing Research : | 658.8/3 N1671 M 102682 Marketing Research : | 658.8/342 M58217 C 102495 Consumer behavior : |
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
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