The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting.

1. Introduction—Scope and Applications of Research (Research is Not an Option—It is Essential for Survival and Growth) 2. Concepts and Tools for Business Research 3. Research Process 4. Research Design 5. Measurement Scales 6. Primary and Secondary Data and Their Sources 7. Collection and Preparation of Data 8. Presentation of Data. 10. Simple Correlation and Regression 11. Statistical Inference 12. Analysis of Variance 13. Non-Parametric Tests 14. Multivariate Statistical Techniques 15. Report Writing 16. Ethics in Business Research Appendix I Indicative Topics for Business Research Appendix II Excel—A Tool for Statistical Analysis Appendix III Introduction to IBM SPSS Statistics Glossary Some Other Useful Books on Business Research Methodology Statistical Tables Answers Index