Service management and marketing English

By:

Christian gronroos

Material type: Text

TextPublication details: New delhi John willey & sons ltd. 2007Description: 483Subject(s):

Service industries--Marketing
Customer services

DDC classification:

658.8 C4625 S 105570

Contents:

The service and relationship imperative-managing in service competition Managing customer relationships-an alternative paradigm in management and marketing

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Prajna Pratishthanam Library Management	658.8 C4625 S 105570 (Browse shelf(Opens below))	Available	105570

The service and relationship imperative-managing in service competition
Managing customer relationships-an alternative paradigm in management and marketing

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