The branded mind : What neuroscience really tells us about the puzzle of the brain and the brand English

By:

Erik du plessis

Material type: Text

TextPublication details: Britan 2011Description: 251ISBN:

9780749461256

Subject(s):

Marketing--Psychological aspects

DDC classification:

658.8342 Er 46 E 106256

Contents:

This book is about the consumer's brain The new paradigm The brain the coming together of disciplines

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Prajna Pratishthanam Library	658.8342 Er 46 E 106256 (Browse shelf(Opens below))	Available	106256

Brain science has undergone a revolution. It has made the front page of time magazine, and it is regularly reported in the popular newspapers that brain scientists have proved something or other.

This book is about the consumer's brain
The new paradigm
The brain the coming together of disciplines

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