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Marketing in India
Material type:
TextPublication details: Noida Vikas Publishing House 2012Description: 706ISBN: - 9789325956766
- 338.1 N292 M 108232
Reviews from LibraryThing.com:
| Item type | Current library | Call number | Status | Barcode | |
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Prajna Pratishthanam Library Management | 658.8 N292 M 108232 (Browse shelf(Opens below)) | Available | 109072 | |
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Books
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Prajna Pratishthanam Library | 338.1 N292 M 108232 (Browse shelf(Opens below)) | Available | 108232 |
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| 658.8 J584 S 102685 Services Marketing : | 658.8 J584 S 102685 Services Marketing : | 658.8 N1671 R 103542 Review of Marketing Research | 658.8 N292 M 108232 Marketing in India | 658.8 N293 M 102542 Marketing Issues in SMEs: | 658.8 N531 B 102848 Business-to-Business Marketing : | 658.8 Om2 P 103928 Predictive Marketing: |
Marketing in India: Text and Cases provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes.
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