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Marketing in India

By: Material type: TextTextPublication details: Noida Vikas Publishing House 2012Description: 706ISBN:
  • 9789325956766
Subject(s): DDC classification:
  • 338.1 N292 M 108232
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Holdings
Item type Current library Call number Status Barcode
Books Books Prajna Pratishthanam Library Management 658.8 N292 M 108232 (Browse shelf(Opens below)) Available 109072
Books Books Prajna Pratishthanam Library 338.1 N292 M 108232 (Browse shelf(Opens below)) Available 108232
Browsing Prajna Pratishthanam Library shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
658.8 J584 S 102685 Services Marketing : 658.8 J584 S 102685 Services Marketing : 658.8 N1671 R 103542 Review of Marketing Research 658.8 N292 M 108232 Marketing in India 658.8 N293 M 102542 Marketing Issues in SMEs: 658.8 N531 B 102848 Business-to-Business Marketing : 658.8 Om2 P 103928 Predictive Marketing:

Marketing in India: Text and Cases provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes.

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