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Consumer Behavior by Pearson

By: Contributor(s): Material type: TextTextPublication details: Noida Pearson Education 2018Edition: 12th edDescription: 670ISBN:
  • 9789353069834
Subject(s): DDC classification:
  • 658.8342 L5511 C
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Holdings
Item type Current library Call number Status Barcode
Books Books Prajna Pratishthanam Library 658.8342 L5511 C (Browse shelf(Opens below)) Available 106516
Books Books Prajna Pratishthanam Library 658.8342 L5511 C (Browse shelf(Opens below)) Available 108314
Books Books Prajna Pratishthanam Library 658.8342 L5511 C (Browse shelf(Opens below)) Available 108315
Books Books Prajna Pratishthanam Library 658.8342 L5511 C (Browse shelf(Opens below)) Available 108316
Books Books Prajna Pratishthanam Library 658.8342 L5511 C (Browse shelf(Opens below)) Available 108317
Books Books Prajna Pratishthanam Library 658.8342 L5511 C (Browse shelf(Opens below)) Available 108318

Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market.

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