Consumer Behavior by Pearson
Material type:
- 9789353069834
- 658.8342 L5511 C
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Prajna Pratishthanam Library | 658.8342 L5511 C (Browse shelf(Opens below)) | Available | 108316 | |
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Prajna Pratishthanam Library | 658.8342 L5511 C (Browse shelf(Opens below)) | Available | 108317 | |
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Prajna Pratishthanam Library | 658.8342 L5511 C (Browse shelf(Opens below)) | Available | 108318 |
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658.8342 G969 C 103934 Consumer Behavior | 658.8342 L5511 C Consumer Behavior by Pearson | 658.8342 L5511 C Consumer Behavior by Pearson | 658.8342 L5511 C Consumer Behavior by Pearson | 658.8342 L5511 C Consumer Behavior by Pearson | 658.8342 L5511 C Consumer Behavior by Pearson | 658.8342 L5511 C Consumer Behavior by Pearson |
Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market.
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