Brand Aid
Material type:
TextPublication details: UK Harper Collins Leadership 2015Edition: 2nd edISBN: - 9781400235506
- 657 B728 B 401061
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CVV Institute of Science and Technology. | MBA | 657 B728 B 401061 (Browse shelf(Opens below)) | Available | 401061 |
Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.
A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right.
With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management,
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