Corporate Social Responsibility
Material type:
- 9780471476115
- 658.408 P537 C 401182
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Status | Barcode | |
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REFERENCE | CVV Institute of Science and Technology. | MBA | 658.408 P537 C 401182 (Browse shelf(Opens below)) | Not For Loan | 401182 |
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658.406 T48 C 403128 CHANGE BY DESIGN, REVISED AND UPDATED | 658.406 T48 C 403128 CHANGE BY DESIGN, REVISED AND UPDATED | 658.4072 B8302 C 401519 The Complete Guide to Executive Compensation | 658.408 P537 C 401182 Corporate Social Responsibility | 658.4092 Ar168 401226 Leadership and Self-Deception | 658.4092 Ar168 401226 Leadership and Self-Deception | 658.4092 Ar168 401226 Leadership and Self-Deception |
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business.
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