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PRODUCT AND BRAND MANAGEMENT
Material type:
TextPublication details: New Delhi Oxford University Press 2016Description: 862ISBN: - 9780199460496
- 658.8 T161 P 401194
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CVV Institute of Science and Technology. | MBA | 658.8 T161 P 401194 (Browse shelf(Opens below)) | Available | 401194 | |
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CVV Institute of Science and Technology. | MBA | 658.8 T161 P 401194 (Browse shelf(Opens below)) | Available | 401195 | |
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CVV Institute of Science and Technology. | MBA | 658.8 T161 P 401194 (Browse shelf(Opens below)) | Available | 401196 | |
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CVV Institute of Science and Technology. | MBA | 658.8 T161 P 401194 (Browse shelf(Opens below)) | Available | 401197 | |
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CVV Institute of Science and Technology. | MBA | 658.8 T161 P 401194 (Browse shelf(Opens below)) | Available | 401198 |
Browsing CVV Institute of Science and Technology. shelves, Collection: MBA Close shelf browser (Hides shelf browser)
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| 658.8 R1417 M Marketing Management | 658.8 T161 P 401194 PRODUCT AND BRAND MANAGEMENT | 658.8 T161 P 401194 PRODUCT AND BRAND MANAGEMENT | 658.8 T161 P 401194 PRODUCT AND BRAND MANAGEMENT | 658.8 T161 P 401194 PRODUCT AND BRAND MANAGEMENT | 658.8 T161 P 401194 PRODUCT AND BRAND MANAGEMENT | 658.812 D 7142 F 401059 First, Break All The Rules |
Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing .It offers in -depth coverage of various elements valuation techniques and emerging applications for managing a product as well as a brand.
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