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Principles of Marketing
Material type:
TextPublication details: Chennai Pearson 2023Edition: 19th edDescription: 736ISBN: - 9789357055215
- 658.8 P537 P 401389
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CVV Institute of Science and Technology. | MBA | 658.8 P537 P 401389 (Browse shelf(Opens below)) | Available | 401389 | |
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CVV Institute of Science and Technology. | MBA | 658.8 P537 P 401389 (Browse shelf(Opens below)) | Available | 401390 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.8 P537 P 401389 (Browse shelf(Opens below)) | Available | 401391 |
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| 658.8 P537 M 401279 Marketing Management | 658.8 P537 M 401279 Marketing Management | 658.8 P537 P 401389 Principles of Marketing | 658.8 P537 P 401389 Principles of Marketing | 658.8 P537 P 401389 Principles of Marketing | 658.8 P813 P 401248 Principles And Systems Of Banking | 658.8 P8872 I 401415 Investment Banking |
This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships.The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing.
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