Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.
Material type:
TextPublication details: New Delhi : Oxford University Press, 2007.Description: 538 col. ill. ; 25 cmISBN: - 9780199239009
- 658.872 R383 O 102761
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Prajna Pratishthanam Library Management | General | 658.872 R383 O 102761 (Browse shelf(Opens below)) | Available | 102761 |
Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online.
Principles and Drivers of the New Marketing Environment
Strategy and Models for the Virtual World
Online Marketing Planning Issues
Online Marketing Research - Principles and Practice
Online Buyer Behaviour
Positioning for Traffic and Profit. Search Engine Optimisation
Permission and Personalisation Online
Website Development - Design and Content
The Online Product
Pricing Issues on the Web
Online Communication Tools
Online Distributuion and Procurement
Online Marketing Legal Issue
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