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BRAND LEADERSHIP
Material type:
TextPublication details: UK Poket Books 2009Description: 350ISBN: - 9781847398352
- 658.4092 D2801 B 401213
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status |
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Books
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CVV Institute of Science and Technology. | MBA | 658.4092 D2801 B 401213 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.4092 D2801 B 401213 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.4092 D2801 B 401213 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.4092 D2801 B 401213 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.4092 D2801 B 401213 (Browse shelf(Opens below)) | Available |
When brand equity become the hot topic of the late 1980s ,its may have seemed like another management fad that would last only a few years .Instead however ,one industry after another has discovered that brand awareness, perceived quality,customer loyalty ,and strong brand associations and perceived quality ,customer loyalty ,and strong brand associations and personality are necessary to compete in the marketplace.
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