Public Relations: Principles and Practices is a comprehensive textbook designed for students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations.

Divided into five parts, the first part of the book on Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of the field. The second part on Process and Practice discusses in detail the PR window for developing a PR programme, which includes scanning the environment, creating a communication plan-strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The fourth part on Applications goes on to discuss PR relations with several publics like customers, dealers, vendors, employees, investors, and media. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies and those aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing professionals.

PART 1: FUNDAMENTALS AND EMERGENCE
Public Relations Fundamentals
Emergence of Public Relations
Public Relations in India
PART II: PROCESS AND PRACTICE
PR Plan Phase I: Scan The Environment
PR Plan Phase II: Develop a Communication Plan
PR Plan Phase III: Implementation of Communication Plan
PR Plan Phase IV: Evaluation of Impact
PART III: SKILLS
Communication and Public Relations
Negotiations Skills and Public Relations
PART IV: APPLICATIONS
Marketing Public Relations and Integrated Marketing Communications
Customer Realtions
Dealer Relations
Vendor Relations
Employee Public Relations
Investor Relations
Media Relations
Corporate Social Responsibility and Community Relations
Corporate Image
Corporate Identity Management
Event Management
Public Relations and Crisis Management
Government Public Relations
Public Relations and Lobbying
Corporate Advertising
Anatomy of a House Journal
Ethics and Public Relations
PART V: SUPPORT SERVICE
Public Relations Agency"