Consumer Behavior by Pearson

By:

Leon G Schiffman

Contributor(s):

Joseph Wisenblit S Ramesh Kumar

Material type: Text

TextPublication details: Noida Pearson Education 2018Edition: 12th edDescription: 670ISBN:

9789353069834

Subject(s):

Motivation research Consumer behavior

DDC classification:

658.8342 L5511 C

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Prajna Pratishthanam Library	658.8342 L5511 C (Browse shelf(Opens below))	Available	106516
Books	Prajna Pratishthanam Library	658.8342 L5511 C (Browse shelf(Opens below))	Available	108314
Books	Prajna Pratishthanam Library	658.8342 L5511 C (Browse shelf(Opens below))	Available	108315
Books	Prajna Pratishthanam Library	658.8342 L5511 C (Browse shelf(Opens below))	Available	108316
Books	Prajna Pratishthanam Library	658.8342 L5511 C (Browse shelf(Opens below))	Available	108317
Books	Prajna Pratishthanam Library	658.8342 L5511 C (Browse shelf(Opens below))	Available	108318

Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market.

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