Image from Amazon.com
Image from Google Jackets
Principles of Marketing
Material type:
TextPublication details: Chennai Pearson 2023Edition: 19th edDescription: 736ISBN: - 9789357055215
- 658.8 P537 P 401389
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
CVV Institute of Science and Technology. | MBA | 658.8 P537 P 401389 (Browse shelf(Opens below)) | Available | 401389 | |
|
Books
|
CVV Institute of Science and Technology. | MBA | 658.8 P537 P 401389 (Browse shelf(Opens below)) | Available | 401390 | |
|
Books
|
CVV Institute of Science and Technology. | MBA | 658.8 P537 P 401389 (Browse shelf(Opens below)) | Available | 401391 |
This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships.The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing.
There are no comments on this title.
Log in to your account to post a comment.