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Branded in History
Material type:
TextPublication details: New Delhi Hachette India 2021Description: 309ISBN: - 9789388322683
- 658.827 R1499 B 403123
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status |
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Books
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CVV Institute of Science and Technology. | MBA | 658.827 R1499 B 403123 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.827 R1499 B 403123 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.827 R1499 B 403123 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.827 R1499 B 403123 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.827 R1499 B 403123 (Browse shelf(Opens below)) | Available |
What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?Lux soaps, Jabakusum hair oil, Woodward’s Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years.
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