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The New Rules of Retail
Material type:
TextPublication details: New York Palgrave Macmillan 2010Description: 236ISBN: - 9781137464613
- 658.8 R 552 N 401193
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CVV Institute of Science and Technology. | MBA | 658.8 R 552 N 401193 (Browse shelf(Opens below)) | Available | 401193 |
In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain.
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