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The New Rules of Retail

By: Material type: TextTextPublication details: New York Palgrave Macmillan 2010Description: 236ISBN:
  • 9781137464613
DDC classification:
  • 658.8 R 552 N  401193
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Item type Current library Collection Call number Status Barcode
Books Books CVV Institute of Science and Technology. MBA 658.8 R 552 N 401193 (Browse shelf(Opens below)) Available 401193

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain.

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