Mass media research : an introduction English

By:

Roger D.Wimmer

Material type: Text

TextPublication details: Melborn Cengage learning 2014Description: 481ISBN:

9788131526286

Subject(s):

Mass media--Research

DDC classification:

302.23072 R 63 M 107249

Contents:

What is research? Getting started The development of mass media research

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Ubhayabharati	302.23072 R 63 M 107249 (Browse shelf(Opens below))	Available	107249

When we began teaching mass media research in the late 1970s, there were no texts devoted to the topic and we were forced to use research texts from psychology and psychology.

What is research?
Getting started
The development of mass media research

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