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Consumer Behavior by Pearson

By: Contributor(s): Material type: TextTextPublication details: Noida Pearson Education 2018Edition: 12th edDescription: 670ISBN:
  • 9789353069834
Subject(s): DDC classification:
  • 658.8342 L5511 C
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Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market.

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