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The Choice Factory: 25 Behavioural Biases That Influence What We Buy
Material type:
TextPublication details: Great Britain Harriman House Ltd. 2018Description: 202ISBN: - 9780857196095
- 658.8342 R387 C 403166
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status |
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CVV Institute of Science and Technology. | MBA | 658.8342 R387 C 403166 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.8342 R387 C 403166 (Browse shelf(Opens below)) | Available |
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Books
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CVV Institute of Science and Technology. | MBA | 658.8342 R387 C 403166 (Browse shelf(Opens below)) | Available |
Voted #1 in the BBH World Cup of Advertising Books, 2018. Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
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