Services Marketing
Rama Mohan Rao
Services Marketing - delhi Pearson 2011 - 546
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy
9788131732250
658.8 R1403 S / 105158
Services Marketing - delhi Pearson 2011 - 546
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy
9788131732250
658.8 R1403 S / 105158