Services Marketing (Record no. 81510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131732250 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 R1403 S |
| Item number | 105158 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rama Mohan Rao |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | delhi |
| Name of publisher | Pearson |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 546 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Prajna Pratishthanam Library | Prajna Pratishthanam Library | 13/11/2021 | 658.8 R1403 S 105158 | 105158 | 13/11/2021 | Books |