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Services Marketing

By: Material type: TextTextPublication details: delhi Pearson 2011Description: 546ISBN:
  • 9788131732250
DDC classification:
  • 658.8 R1403 S 105158
Contents:
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy
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Item type Current library Call number Status Barcode
Books Books Prajna Pratishthanam Library 658.8 R1403 S 105158 (Browse shelf(Opens below)) Available 105158

The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition, while improving on the pedagogy

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