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विद्यया रक्षिता संस्कृतिः सर्वदा।
संस्कृतेर्मानवाः संस्कृता भूरिदा:।।
Knowledge protects culture forever
Cultured people share abundantly.Swami Tejomayananda Founder – Chinmaya Vishwavidyapeeth
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L I B R A R Y   O P A C

Building Strong Brands

David A. Aaker

Building Strong Brands - UK Poket Books 2010 - 380

My book managing Brand Equity ,also published by the Free Press,set forth the perspective that a brand is a strategic asset that is key to long -term performance and should be so managed.

9781849830409

658.827 D2801 B / 401263
Chinmaya Vishwa Vidyapeeth©2022.All rights reserved.
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