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Building Strong Brands
Material type:
TextPublication details: UK Poket Books 2010Description: 380ISBN: - 9781849830409
- 658.827 D2801 B 401263
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CVV Institute of Science and Technology. | MBA | 658.827 D2801 B 401263 (Browse shelf(Opens below)) | Available | 401263 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.827 D2801 B 401263 (Browse shelf(Opens below)) | Available | 401264 | |
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Books
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CVV Institute of Science and Technology. | MBA | 658.827 D2801 B 401263 (Browse shelf(Opens below)) | Available | 401265 |
My book managing Brand Equity ,also published by the Free Press,set forth the perspective that a brand is a strategic asset that is key to long -term performance and should be so managed.
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