Building Strong Brands (Record no. 84956)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781849830409 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 D2801 B |
| Item number | 401263 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David A. Aaker |
| 245 ## - TITLE STATEMENT | |
| Title | Building Strong Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | UK |
| Name of publisher | Poket Books |
| Date of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 380 |
| 500 ## - GENERAL NOTE | |
| General note | My book managing Brand Equity ,also published by the Free Press,set forth the perspective that a brand is a strategic asset that is key to long -term performance and should be so managed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 06/08/2024 | Futura 281/30/3/2024 | 699.00 | 658.827 D2801 B 401263 | 401263 | 06/08/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 06/08/2024 | Futura 281/30/3/2024 | 699.00 | 658.827 D2801 B 401263 | 401264 | 06/08/2024 | Books | |||||
| MBA | CVV Institute of Science and Technology. | CVV Institute of Science and Technology. | 06/08/2024 | Futura 281/30/3/2024 | 699.00 | 658.827 D2801 B 401263 | 401265 | 06/08/2024 | Books |