Business-to-Business Marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

By:

Robert P. Vitale

Contributor(s):

Material type: Text

TextPublication details: New Delhi : Pearson, 2011.Description: 512 ill. (some col.) ; 24 cmISBN:

9788131763308

Subject(s):

Industrial marketing

DDC classification:

658.8/04 R5408 M 102713

Contents:

Introduction to Business-to-Business Marketing Business-to-Business Environment: Customers, Organizations, and Markets Organizational Buying and Buyer Behavior The Legal and Regulatory Environment Concepts and Context Of Business Strategy Market Research and Competitive Analysis Segmenting, Targeting, and Positioning Developing the Product, Service, and Value of The Offering Innovation and Competitiveness Pricing in Business-to-Business Marketing Business Development and Planning Business-to-Business Selling Developing and Managing the Customer Relationship Business-to-Business Branding Creating and Fostering the Brand Channel Relationships and Supply Chains Communicating with the Market Business Ethics and Crisis Management Case Studies

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Prajna Pratishthanam Library Management	Non-fiction	658.8/04 R5408 M 102713 (Browse shelf(Opens below))	Available	102713

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Previous	658.452 An74 P 102819 Presentations	658.5 M2772 O 100126 Operations Management Theory and Practice	658.5 St437 F 102536 The Fundamentals of Production Planning and Control /	658.8/04 R5408 M 102713 Business-to-Business Marketing :	658.8/12 J313 C 103966 Customer Relationship Management :	658.8/3 N1671 M 102682 Marketing Research :	658.8/3 N1671 M 102682 Marketing Research :	Next

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

Introduction to Business-to-Business Marketing
Business-to-Business Environment: Customers, Organizations, and Markets
Organizational Buying and Buyer Behavior
The Legal and Regulatory Environment
Concepts and Context Of Business Strategy
Market Research and Competitive Analysis
Segmenting, Targeting, and Positioning
Developing the Product, Service, and Value of The Offering
Innovation and Competitiveness
Pricing in Business-to-Business Marketing
Business Development and Planning
Business-to-Business Selling Developing and Managing the Customer Relationship
Business-to-Business Branding Creating and Fostering the Brand
Channel Relationships and Supply Chains
Communicating with the Market
Business Ethics and Crisis Management Case Studies

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