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Marketing management : Global perspective Indian context English

By: Material type: TextTextPublication details: New delhi Rajiv beri for macmillan 2010Edition: 4thDescription: 872ISBN:
  • 9780230637290
Subject(s): DDC classification:
  • 658.8 V 1 R 105794
Contents:
Understanding marketing in a new perspective Fundamentals of marketing The marketing environment
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Item type Current library Call number Status Barcode
Books Books Prajna Pratishthanam Library Management 658.8 V 1 R 105794 (Browse shelf(Opens below)) Available 105794

This text is entering 4th edition. The previous three editions, with thirty reprints, have established it as a popular text on the subject for the MBA programmes of the universities and business schools in India.

Understanding marketing in a new perspective
Fundamentals of marketing
The marketing environment

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